Guinness Sales Increase by 26% Following use of Innovative on-trade Technology
- Thursday, July 2, 2020, 7:15
- PR Newswire
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TEL AVIV, Israel, July 2, 2020 /PRNewswire/ — Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand Guinness. Monitored over a three-month period at five participating on-trade venues in Israel, the pilot results…
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