IAS Rebrands Its Media Quality Metric to “Quality Impressions™”
- Thursday, September 10, 2020, 0:09
- PR Newswire
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NEW YORK, Sept. 10, 2020 /PRNewswire/ — Integral Ad Science (IAS), the global leader in digital ad verification, today announced the rebrand of its MRC accredited metric “Qualified Ads” to “Quality Impressions™”. IAS’s Quality Impressions represent a proprietary set of metrics which help…