Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark

ARMONK, N.Y., Nov. 29, 2014 /PRNewswire/ — IBM (NYSE: IBM) today reported record online and mobile shopping during Thanksgiving and Black Friday based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark.  The data-driven insight gives retailers…

Source: http://www.prnewswire.com/news-releases/thanksgiving-sets-historic-milestone-as-mobile-drives-more-than-half-of-all-shopping-traffic-reports-ibm-digital-analytics-benchmark-300002252.html